Bitwise CIO Predicts Major Crypto ETP Adoption Shift, 5% Portfolio Allocation Becoming Standard

Bitwise Chief Investment Officer Matt Hougan sees a watershed moment for crypto adoption in traditional finance. After observing sentiment at a major advisory conference, he anticipates most large firms will enable crypto ETP access by 2025’s end—a development he calls "the big unlock."

Current inflows suggest explosive demand. US crypto ETPs have already recorded five days with over $1 billion in daily inflows since launch, per Farside Investors data. Hougan projects this as just the beginning, forecasting "many billions" more in institutional capital.

The allocation mindset is transforming. Where 1% crypto exposure was once controversial, Hougan declares "5% is the new 1%" as portfolios adapt to digital assets’ maturing risk-reward profile. This shift reflects growing recognition of crypto’s role in modern asset allocation.